Governance • Trust • Stature

About Brothers

A UAE-based general trading company managing a diverse portfolio of wellness, hospitality, construction, media, and beauty brands—delivering consistent growth and exceptional experiences across the region.

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Company Summary

UAE Active
Headquarters
Sharjah, UAE
Core Model
Trading + Brand Management
Primary Focus
Customer experience-led growth

Mission

Deliver integrated trading and brand management solutions that unlock sustainable value for stakeholders while enriching the communities they serve.

Vision

Become the GCC's trusted general trading and brand management partner for lifestyle, wellness, and hospitality ventures by championing innovation, integrity, and long-term performance.

Our story

THE BROTHERS GENERAL TRADING L.L.C was built to help ambitious brands scale with clarity. We unify general trading, brand management, and operational excellence into one coordinated model—so teams move faster, risks are managed earlier, and performance is measurable.

Trading expertise
Import, export, and distribution across multiple sectors.
Brand management
Strategic oversight and operational support for portfolio brands.
Operational excellence
KPI dashboards, process improvement, and customer experience design.
People-first culture
Teams empowered to deliver consistent, premium experiences.

Our principles

How we lead, partner, and deliver across our portfolio.

Trusted governance. Measurable outcomes.

Integrity in execution

Transparency, clear standards, and accountability at every step.

People-first partnerships

Empowered teams, respectful relationships, and shared growth.

Innovation with purpose

Technology, data, and design that improve the experience and outcomes.

Integrated support model

Investment thinking, delivery control, and operations aligned end-to-end.

A message from our Founder

We believe great businesses are built on clarity—clear strategy, clear governance, and clear ownership of outcomes.

Mohamed Saad - CEO

Mohamed Saad

Founder & Owner

"Our teams combine trading expertise with practical operational experience—helping our portfolio brands move faster, reduce uncertainty, and deliver experiences customers love."

Under Mohamed's leadership, Brothers has built a reputation for transparent execution, brand growth, and consistently elevated customer experiences across the UAE.

Meet our Team

A multidisciplinary team supporting delivery, governance, and operational excellence.

Mahmoud Saad - Founder & CEO of The Brothers General Trading

Mahmoud Saad

Founder & CEO

Osama Ibrahim - Human Resources Manager at The Brothers General Trading

Osama Ibrahim

HR Manager

Ayman Fadel - Financial Manager at The Brothers General Trading

Ayman Fadel

Financial Manager

Bassam Sethi - Administrator and IT Manager at The Brothers General Trading

Bassam Sethi

Administrator
Managing Director, Elpis Digital Marketing

What We Do

Comprehensive trading and brand management solutions

General Trading

Import, export, and trade of goods across wellness, hospitality, construction, and lifestyle sectors.

Brand Portfolio Management

Strategic oversight and operational support for a diverse portfolio of consumer brands across the UAE.

Investment & Partnerships

Capital allocation and partnership opportunities across high-growth sectors in the UAE.

Supply & Distribution

Integrated supply chain and distribution solutions for hospitality, F&B, and retail sectors.

Trade License & Registration

Official company registration details issued by the Department of Economy and Tourism, Dubai.

Legal Name
THE BROTHERS GENERAL TRADING L.L.C
Legal Type
Limited Liability Company
License Number
1087163
DCCI Number
412839
Trade Register Number
2884714
License Activity
General Trading

View Trade License

Download or view our official trade license issued by the Department of Economy and Tourism, Dubai. Scan the QR code to verify the certificate directly.

Download Trade License (PDF)
Trade License QR Code — Scan to verify

Scan to verify on DET Dubai

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Official Document

Company Profile

A 15-page A4 landscape document covering our trade license, services, core values, leadership team, and detailed profiles for each of our 8 portfolio companies. Print-ready — export to PDF in one click.

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Let's Build Something Great Together

Connect with our team to discuss how we can support your growth ambitions.

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